Manchester United's antics abroad raise questions about Asia tours

European club exhibitions bring big money, but are not always winners with fans

2025-05-28 Manchester United

Manchester United's Bruno Fernandes, center, looks tired after an exhibition match against ASEAN All Star, at Bukit Jalil National Stadium in Kuala Lumpur on May 28. © Reuters

JOHN DUERDEN

SEOUL -- The practice of famous European soccer clubs playing summer exhibition matches in Asia is showing no signs of slowing as the promise of new revenue streams, new fans and sponsors outstrip the potential pitfalls that exist in changing markets.

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