TOKYO -- Yum China, the operator of KFC and Pizza Hut in the Chinese mainland market, has crafted a recipe for coping with soft consumer demand, according to CEO Joey Wat: innovating to add "emotional value" to products while keeping prices low.
Interview
Yum China CEO wields innovation and emotion to profit in bad times
KFC and Pizza Hut operator cooks up creative campaigns, expands in smaller cities
Yum China CEO Joey Wat speaks during an interview in Tokyo on Nov. 5. (Source photos by AP and Kotaro Igarashi)
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