Japan baby goods maker Pigeon bets on India, Western countries

Falling birth rates around the world spur 'white space' market pivot

20251105 Pigeon Interview

Pigeon President and CEO Ryo Yano speaks during an interview on Nov. 4 in Tokyo. (Source photos by Kotaro Igarashi and Kyodo)

SHOTARO TANI

TOKYO -- Japanese baby goods maker Pigeon will intensify its focus on India and Western countries, as it looks to reduce reliance on China and win over more consumers from other brands to preempt a market slowdown from declining birth rates.

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