Rising Chinese brands to fuel exports past $4tn in 2026: Euromonitor

Shift in perception helps drive global expansion despite tariff woes

20251106 China Export

Overseas consumers are embracing Chinese brands through apps like TikTok and e-commerce sites.  © Reuters

WATARU SUZUKI

SHANGHAI -- The rising clout of Chinese brands is expected to fuel the country's export engine past a key milestone next year, according to Euromonitor International, even as uncertainty around U.S. tariffs remains.

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