End of 'de minimis' rule hits Shein, Temu as Americans buy less

Consumer transactions, app downloads drop for Chinese e-commerce retailers

20250820N SHEIN Sipa/AP

In this photo illustration of the Shein company logo, a Chinese online fashion retailer for adults and children is seen displayed on a smartphone screen. (Sipa via AP Images)

PAK YIU

NEW YORK -- American shoppers are buying less and spending less time on Temu and Shein, Chinese e-commerce companies that have benefited from duty-free treatment for low-value goods, a measure that is set to end Aug. 29.

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